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The Poll is In: Buying Real Estate Leads US Investment Focus

  As Q2 of 2014 continues to blossom, so does the focus on buying real estate for Americans. In a recent Gallop Poll report, the April Economy and Personal Finances Poll, real

The post The Poll is In: Buying Real Estate Leads US Investment Focus appeared first on Atlantic Home Loans.

Sell Your Home Faster with These Three Tips

 Sometimes there is a need to sell your home quickly. Maybe you have been offered a new position and you have to relocate. Perhaps there has been a financial situation that requires

The post Sell Your Home Faster with These Three Tips appeared first on Atlantic Home Loans.

5 Ways Home Sellers Can Increase Their Home’s Curb Appeal on a Budget…

When you are ready to sell your home, whether you are moving for work or other reasons, chances are your home is in need of a little TLC to increase its curb

The post 5 Ways Home Sellers Can Increase Their Home’s Curb Appeal on a Budget… appeared first on Atlantic Home Loans.

35 email marketing stats may surprise the sh_t out of you

By Rob Petersen

More B2C and B2B companies plan to increase spending in email marketing this year than any other media channel according to StrongView.

Surprised?

If you’re like most people, a reason you opened this email is you look at your emails between 6 and 20 times a day. That’s just on your computer. On a smartphone, you could be checking up to 150 times a day says ABC News.

So maybe it’s not surprising so many companies are investing in email marketing. How effective is email marketing? Here are 35 stats that may surprise the sh_t out of you.

  1. 4325% Return on Investment (ROI). For every $1 spent, $44.25 is the average return on email marketing investment (source: Experian)
  2. 158% higher click-through rate occurs with emails that include social sharing buttons (source: GetResponse)
  3. People who buy products marketed through email spend 138% more than people that do not receive email offers (source: Convince and Convert)
  4. 91% of consumers check their email at least once a day (source:ExpressPigeon)
  5. 84% of all email traffic will be spam in 2014. (source: The Radicati Group)
  6. 82% of consumers open emails from companies (source: Litmus)
  7. 78% Of U.S. email users will access their emails via mobile by 2017.(source: Forrester)
  8. 69% of mobile users delete emails that aren’t optimized for mobile (Litmus)
  9. 64% of decision-makers read their email via mobile devices (source: TopRankBlog)
  10. 77% of us want to get marketing messages via email. There’s no close second (source: MarketingLand)
  11. 76% of email opens occur in the first two days after an email is sent (source:Alchemy Worx)
  12. 72% of B2B buyers are most likely to share useful content via email (source: Earnest Agency)
  13. 70% say they made use of a coupon or discount from a marketing email in the prior week. (source Blue Kangaroo)
  14. 69% of mobile users delete emails that aren’t optimized for mobile (source: Litmus)
  15. 66% of consumers have made a purchase online as a result of an email marketing message (Direct Marketing Association)
  16. 64% of people say they open an email because of the subject line (source:SalesForce)
  17. 61% of B2B marketing professionals worldwide said CTR was the most useful metric for analyzing email campaign performance, compared with 48% of business-to-consumer (B2C) marketers. (source: Ascend2)
  18. 60% of marketers believe email marketing produces positive ROI (source: Marketing Sherpa)
  19. 60% of marketing emails sent on Thanksgiving Day were opened on smartphones (source: MarketingLand)
  20. 59% of companies are integrating email and social channels together (source: eConsultancy)
  21. 48% of marketers don’t know what percentage of their emails are read via a mobile device. (Source: eConsultancy
  22. 40% of B2B marketers rated the leads generated by email marketing as high quality. (source: Software Advice Survey)
  23. 39% of marketers have no strategy for mobile email. (source: eConsultancy)
  24. 35% of business professionals check email on a mobile device (source: Convince and Convert)
  25. 27% of consumers were more likely to say their favorite companies should invest in more email. (source: ExactTarget)
  26.  25% of emails are opened on iPhones (source: Email Client Market Share)
  27. 23% higher open rate occurs with personalized subject lines (source: adestra)
  28. 17% of marketers don’t track or analyze email metrics for their organization (source: MEC Labs)
  29. 13% of execs are now primarily checking their email via a mobile device: less than half of websites/emails are optimized for customers to view or respond to via handheld resources. (Source: MarketingSherpa
  30. Only 11% of emails are optimized for mobile (source: Equinux)
  31. 10% more women click on mobile emails than men (source: TailoredMail)
  32. Only a mere 2% of marketers rated leads generated from email marketing as ‘high cost,’ representing the lowest cost channel. (Source: Software Advice Survey)
  33. 3.6 billion new email accounts are expected to be opened this year; by 2016, the nmber is expected to be 4.3 billion (source: The Radicati Group)
  34. 2X higher open rates occur on mobile devices versus desktop (source: MarketingLand)
  35. Monday emails had the highest revenue per email (source: Experian)

These stats prove to me email marketing is one of the most reliable investments a marketer can make. They also prove its worth taking the time to do it and measure it well.

What do they prove to you? Are they a surprise?


Rob-Petersen-150x150Rob Petersen is an experienced advertising and marketing executive and the founder of the BarnRaisers agency.

Follow Rob on Twitter: @RobPetersen

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5 Spring Cleaning Tips for Home Sellers…

 With spring just a few days away, you can almost hear the thrumming of the gears as the real estate industry revs up for the selling season. For home buying prospects and

Hello world!

Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!

The post Hello world! appeared first on Lifetronic Systems, LLC.

Doing a Property Search in the Northeast? How the Recent Weather Can Help Your Decision

There are very few, if any, regions in the northeastern United States that haven’t been affected by the high levels of rain and snow that’s been falling all winter. If you are

Making Extra payments towards your mortgage? A few need to know’s……

You probably already know that making extra mortgage payments is a simple way to reduce your principal and shorten the length of your mortgage. But, did you know that when and how

3 Important Real Estate Details You Need Know Before You Buy or Sell

Buying or selling a home can be an exciting, and sometimes stressful, time for home sellers and buyers. Understanding the mortgage application process, what is looked for when buyers research properties and

21 Steps to Create an Awesome LinkedIn Profile

LinkedIn Infinite Web Designs

Attending a conference, a networking event or a dinner party often leads to “that” question. “So what do you do?”

It used to be easy.

You trotted out words such as farmer, accountant or even lawyer if you were brave. One word was all it took. Today it can be a bit more complicated. Today we have careers, businesses and life work that didn’t exist a decade ago.

What are some of these?

  • App designer
  • Life coach
  • Zumba teacher
  • Offshore wind farm engineer
  • Chief content marketing officer

Often the person you are describing your career or business to has never heard of “that” job.

I remember one conversation, when I answered with the one word description “blogger”. The response was, “never met a blogger before”. Often the next part of the communication can get a little tricky when you have to describe what that means.

It can lead to using words that were only invented last week, causing raised eyebrows and quizzical looks. But conversation was always meant to be interesting!

The resume has changed forever

Resumes just like many things are migrating online. In the past you had a few sheets of paper that you mailed or faxed to potential employers to obtain that important interview. Today you are “Googled’ and your online resume is now a collection of “search engine results”. This means your activity online needs to be well managed and optimized. How many times has a person lost that important job due to a poorly considered weekend Facebook update or Tweet?

Employers like to see passion for a career so having a blog can be the difference between standing out or blending in.

The 21 steps to create an awesome LinkedIn profile

LinkedIn has redefined the online version of a resume and having a well organised LinkedIn profile is now essential. Melonie Dodaro is sometimes described as “Canada’s #1 LinkedIn Expert” and knows her stuff about LinkedIn.

Here are her 21 steps to making your LinkedIn profile awesome.

  1. Your name should only contain your name
  2. Your headline should be catchy and have keywords and phrases that you would want to turn up in Google search results
  3. Photo should be taken by a professional
  4. Social proof is important online, so make sure you have at least 500 connections. This leads to credibility and authority on the web.
  5. Add all relevant contact information
  6. Customize your website names to attract your target market
  7. Customize your profile URL
  8. Update your status daily that adds value to your network. This could mean your latest blog post, presentation or some content you found that is worth sharing.
  9. Use keywords and phrases that you and your business would like to be found for online
  10.  Write in the first person
  11. Speak directly to to your target market so they can self-identify
  12. Add a video or slideshow. Many people prefer to watch rather than read
  13. Tell people to click to play video as it is not that obvious
  14. Keyword load your skills and expertise section
  15. Use the “Projects” section to highlight free reports, downloads or to showcase the products and services you are promoting
  16. Again, keyword load your current and past work history
  17. Use keywords and phrases when filling out your “Experience” section
  18. Make sure you have at least 10 recommendations
  19. Add any volunteer experience you may have including causes you support
  20. Add any significant media awards, recognition and achievements to enhance credibility in the “Honors & Awards” section
  21. Join 50 groups

If you want to see how it should be done in a visual format check out the infographic below.

How-to-create-an-awesome-LinkedIn-Profile

 Infographic source: Melonie Dodaro from TopDogSocialMedia 

What about you?

How is your LinkedIn profile? Could you do better?

What about your other profiles on Facebook, Google+ and Twitter are they up to date? What have you found to be most important when optimizing your online profiles?

Written by

Read more at: http://www.jeffbullas.com/2014/01/21/h21-steps-to-create-an-awesome-linkedin-profile/

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