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4 Reasons Customization Is the Key to Web Design in 2020

Your business’ website is much like a storefront in a crowded mall. Potential customers flood the walkways with loads of cash at their disposal, waiting to be drawn in by the visuals your store has to offer (and a sale or two, of course). Would you try to entice them by matching the store designs around you, […]

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3 Key Digital Marketing Trends for 2020 and Beyond

These days, online marketing is the dominant form of advertising. However, many small and medium-sized businesses still hesitate to get on board. Instead, they opt for a few standard advertising techniques to slowly yet steadily bring in customers over time. These techniques simply don’t work in an age where most people use the internet to […]

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Four Ways a Digital Marketing Manager Can Jump-Start Your Online Profile

You know you have to be online and visible, so you build your online profile. How long will you have to wait around for Google (and your customers) to find it? While every situation is different, it could be months before you see a change, and that’s assuming you did everything right! You need a way to jump-start your online profile, and that’s what a digital marketing manager can do for you.

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10 actions to consider when working ON your business!

Stay At Home guidelines due to the Covid-19 have given us the gift of time to think about our best practices and how we approach our work. Like most small businesses, we have a list of things we’ve been wanting to tackle, but are challenged finding the time to do them. The current business slow-down […]

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IWD is a resource for FREE Marketing Tools

To show our support for other small businesses we are excited to share a number of free marketing tools that have a proven track record.

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8 Work at Home Tips from a Seasoned Small Business Owner

I’m hoping everyone reading this post is both feeling and doing well during this public health crisis. It’s a challenging environment for everyone, both personally and professionally, but I take comfort in knowing the shared experience may help bring us all closer together once the worst has passed. As a small to medium business marketing […]

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5 Hot Small Business Marketing Topics Our Readers Keep Coming Back To

Whether you’re new to our blog or a long-time reader, you may have missed some of the popular small business marketing information we’ve been sharing. So this month, we present a recap of some of our top-trending posts from the last year. Read on to find the answers to questions like what metrics should I […]

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Power Up Your Business in Two Hours or Less

Like most business owners, you probably find yourself at the end of the week with more “to-dos” than “done” entries on your ever-growing task list. And when you’re just keeping your head above water with daily responsibilities, it can be challenging to find time for growing your business. It’s so easy to let things like […]

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7 Steps to a Successful Website Transformation

Businesses of all sizes are rethinking how they use technology. But small to medium sized businesses often face different challenges than their enterprise counterparts. The goal may be the same – delivering increased value to customers – but where large businesses may be undertaking full blown digital transformations, smaller businesses are typically focused on their […]

How to Measure Your Small Business Marketing Efforts

So, you run a small to medium-sized business. You are probably using a number of different marketing tools to reach …

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