Here is how you can protect your most valuable marketing asset!
You’ve put a lot of thought and creativity into yourwebsite, probably your most productive marketing channel. Don’t fall prey to the latest security attack and lose all your hard earned equity.
More than 60 million websites using WordPress are under a denial-of-service (DoS) attack. This DoS attack was discovered by Nir Goldshlager, CEO of Break Security. It is an attempt to prevent access to a selected website or web server by capturing and overloading its available memory and processing resources. In some cases the website actually may crash.
WordPress Versions Affected
WordPress 3.5 – 3.9 (Version 3.9.2 and later will not be affected by this attack)
A patch for this DoS vulnerability is available. We recommend that you do the following:
Log in to WordPress and check the bottom of your screen. The WordPress version will be displayed there.
If yours is a vulnerable version, click on the link shown to upgrade WordPress to the latest version.
Help is available if you are unsure about performing the upgrade:
With the passage of the Homeowner Flood Insurance Affordability Act, NAR wanted to add to their support of the legislation with four other provisions, focused on further assisting homeowners and home sellers.
A recent client was concerned about whether to accept a request to exchange links with their web site. With their own credibility on the line our client was right to be wary. Here are some things initially to think about when considering link exchange:
First impressions count for a lot. Does the request seem like a form letter? If it does then it’s likely part of a spam mass emailing. Probably, their web site and product or service is not a good fit with yours.
If you want to go further, examine the request’s grammar, spelling, and general tone. While you still should check their web site, failure here is a red flag of a web site quality issue.
Is the tone insistent or bullying? Have they said they’ve already linked to your web site? They are trying to create an obligation in your mind to accept their link.
Are they trying to impress you with their page rank, their number of links, etc.? These are important but is that their main focus? They should mention how their proposed page link can help you. Perhaps their content is not a good fit for you.
How will the link code you received look when displaying on your page?
If the swap request gets this far, look at the quality of their web site to see how credible the request is. Manually enter the URL of the site in a browser – do not click on the link they sent you in case it is a virus.
If the web site doesn’t pass your tests it’s either because the owner has not done his/her homework in identifying your site as a good fit, or there is a difference of opinion as to how useful an exchange would be to you.
Does their site “read” well? Is their site content relevant to your site content? Is the tone and overall quality consistent with yours?
If the link is to a blog page, are the quality and tone acceptable? Are these entries originals or merely reworks or copies of postings on other sites? Good original postings can add credibility to your link.
As a quick impression, what other links are on the page they ask readers to link to? Are these your competition? Would those links add credibility to your link?
Try some of these links. This can provide additional clues as to the quality of the site and reliability of the owner.
Use a web search and social media profiles to sense whether this link request is legitimate. Look for reviews and comments (but be careful – these may not be real).
Nothing can guarantee a credible, useful link. These guidelines should enable you to eliminate all but the most cleverly fashioned but undesirable link exchange requests. Should your own research still leave you with a question, we will be happy to offer you our opinion.
Google continues its ongoing efforts to improve the quality of the search results it returns. Google’s head of web spam, Matt Cuttstweeted the release of Panda 4.0 earlier this month and the web went crazy. Panda is designed to lower the ranking of what it determines are lower-quality content sites. But like previous versions, this update sometimes unfairly penalizes high-quality sites.
Panda penalizes spam and copied content. Its algorithm looks for certain words and phrases and webmaster attempts to fool the algorithm, as well as content spinning. Content recognized as general rather than specific is considered of low quality. Inbound links also are examined for quality.
So, what is quality content? Generally speaking, high quality means content at the level of published books or in popular magazines.
But what does that mean?
Panda has been known to be less than perfect and this is why a Panda false positive is possible. How the updated Panda algorithm was developed and validated, and how it performed in its testing phase before release has not been not publicly divulged. This makes upgrading a web site that has been negatively affected by this release more of an art than a science.
Complicating things with this Panda 4.0 release is that at virtually the same time Google released its Payday Loan 2.0 spam algorithm. Webmasters are exercising all of their skills to tease out which algorithm forced a site downgrade and what specific page content was the cause.
Do you have concerns about how Panda will effect your business’ website?