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It’s the Where of Real Estate that Matters…

If buying real estate is part of your 2014 resolutions, chances are you’ve begun researching property values and a slew of other criteria that are important to you for your home or

Is your New Year’s Resolution to Find a home in 2014?

Is your New Year’s Resolution to Find a Home in 2014? Keywords: buy a house, property, find a home, real estate news, mortgage, property search As 2013 comes to a close and

Happy Holidays from the IWD Team!

and a Happy New Year!

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The Top 3 Weather-Related Criteria to Research When Buying Your First Home

The Top 3 Weather-Related Criteria to Research When Buying Your First Home Keywords: property search, find a home, buying your first home, realtors So, as most of the country is experiencing in

Need to Know Real Estate Trends for 2014

 “Need to Know Real Estate Trends for 2014″ Keywords: real estate, realtors, buy property, property search As 2013 starts to wind to a close, real estate experts look to the coming year

Enter to Win a Free Twitter Branding Package from Infinite Web Designs!

What You Will Win

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We are giving away a complete Twitter branding package for your business! Using your existing brand/style, we will create the following elements for the lucky winner!

  1. Twitter icon
  2. Twitter background image
  3. Twitter header image

How to Enter

  1. Fill out the entry form below
  2. Follow @teamwebdesign on Twitter
  3. Send us a tweet — it can contain anything you want, but has to include the #iwd13t hashtag in the message to count as an entry!

Entry Form






* First Name
* Email
  * = Required Field
 

Rules and Guidelines

  1. Only 1 entry per Twitter account throughout the duration of the contest.
  2. You must include @teamwebdesign in the reply as well as the #iwd13t hashtag.
  3. Anyone found using multiple accounts to enter the contest will be ineligible.
  4. Contestant will be responsible for providing existing logo, color scheme, images and/or other branding materials, for design purposes.
  5. Contest ends on October, 22nd, 2013 at 12:00am EST.
  6. Infinite Web Designs will choose the winner at random and send them an email and a tweet with the notification.

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Print media is still alive!

Every business, big or small knows the importance of advertising. Without it, it’s impossible to get your company to stand out! Although digital marketing has taken a lead on advertising strategies these days, print media is still a necessity. Banners, posters, brochures, trade show displays, signage, etc. are still being used to get your message out to your target audience. One thing to be sure of when you’re advertising is to stay consistent with your branding; use the same logo, colors, fonts, etc.

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Recently, a client asked us to design some banners and printed material for an expo he is participating in. After designing the banners we mocked up what the trade show booth will look like.  These pictures are the mockup and actual setup.  You will notice the consistency of his brand was carried throughout his entire display, including his brochures and business cards. Check out his website..it even matches that!  www.ingelsfamilyhealth.com.  Don’t settle for less design, let Infinite Web Designs!

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5 Blogger Pitfalls to Avoid

With more than 150 million blogs floating around cyberspace, Income Diary reports, it’s no secret people are using them to reap big personal and professional benefits. Blogging can help you get a better job, start or grow a business, and establish yourself as an expert in your field. However, not all blogs are created equal. Many bloggers fail to understand how their approach sabotages their potential for success. Read on to learn the top five mistakes bloggers make and how to avoid them.

Sloppy Form

The web is 2D, which means how your blog looks has a big impact on how readers respond to it. If you want a good-looking site, you’ll need to take three things into consideration:

1) Use of quality images. People like pictures — unique pictures. You can’t expect to excite readers with stale clip art, so get yourself a digital camera and some photo skills. A quick search on YouTube will yield helpful photo tutorials. Just remember to be thoughtful about photo inclusion. Be sure to cater your images to your content. For instance, instructional and photography blogs warrant more photos than political blogs, as Wikihow reports.

2) Appealing web design. Don’t let your site look like an Internet junk drawer. Good website organization helps readers feel oriented and confident while they navigate your content. We can offer invaluable tips on layout, typography, color, and resources such as well as help you figure out web hosting options.

3) Editing matters. Sloppy grammar makes you look like you don’t care enough to write well. Take time to edit your posts before you publish them, or ask a grammar-savvy friend to review your work for you.

Forgetting to Engage Your Audience

Your life or business objectives might be exciting to you, but readers like blogs that engage them. Make sure your blog posts are directly relevant to your readers and that they offer unique, actionable insight to problems they might encounter. Don’t forget to listen to reader feedback and requests, which are a great source of idea building, and don’t forget to respond. Responding to readers is an important way to let them know you care about their experience.

Writing With an Uptight or Fake Voice

Ask yourself this… When you call customer service for a specific issue, do you prefer getting an automated response, or a real person on the line? The same preferences apply to blogs. Readers are drawn to blogs with authentic, helpful voices. This doesn’t mean you should abandon grammatical writing style, but it does mean you should write in a way that reflects your persona. So relax, and let your personality shine through.

Forgetting to Care About Web Traffic

People can’t read your blog if they don’t know about it. It’s important to draw traffic to your page, especially if you’re hoping to drum up new business, or gain advertisers. Do your SEO and social media homework, and network with bloggers and readers in your field — anything to get people to your blog.

Being Impatient

Blogging success rarely happens overnight, so be patient. If you have a well-written, helpful and unique blog, and you’re working to draw traffic to it, it will eventually get noticed. When it does, it’s important that readers find frequently posted, up-to-date content, so keep at it. For a while, it might feel like you’re writing to no one — but if you’re avoiding these common mistakes, eventually your blog will succeed.

Did we miss any? Please comment below with some of your pitfalls.


About the Author: Evan Hemmings
Evan is an entertainment blogger who prefers theater over movies, vinyl over MP3 and books over TV.

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Is Blogging Right For Me?

Blog may sound like a funny word, but these posts which appear on websites can really help build your business. Blogs help bring in potential clients, educate your current clients, and improve the overall odds of your website being easily found by someone searching for what you have to offer. Many companies use their blogs as a platform to talk about industry news, new products, and other business updates. Here at IWD, we use our blog to educate our visitors about web design, graphic design, social media, marketing, search engine optimization, and in this case, blogs! Unlike some social media platforms, blogs can be longer articles instead of space restricted shout-outs. Blogs also add a strong SEO element (what is SEO?). Search engines favor websites that have blogs because they show the site is active and up-to-date with fresh content being added. Want proof? Check out http://marketing.grader.com/.

Keep in mind blogs are not for everyone. Before jumping in, examine your company to ensure you can commit the resources necessary to maintain a successful blog. We recommend blogging once a week. If you offer a professional service you may want a blog where you position yourself as an industry Guru educating your visitors. If you have a trade service you may want to post an update about a recent job you completed. For retailers, a blog can be a great place to take a more in-depth look of each of your products or launch a new one.

If you are considering starting a blog, a good exercise is to create a list of blog topics. If you can easily come up with about 10 different blog ideas, you probably have enough content to to launch a successful blog.

If it’s time for you to start blogging, IWD can help. From making sure your website has a space for blog posts, to fine-tuning your topics, our consultants can get you off to a smooth start. And don’t forget to monitor your blog and all social media for reader comments. We can help you with that, too. Give us a call or send an email.

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Fairfield Public Library Website Redesign – A Fresh Approach For A Valued Community Resource

June 5th was a HUGE day for us at IWD as we launched our first large-scale municipal project. The Board of Library Trustees of the Fairfield Public Library generously funded a new website for their library system and we had the privilege of helping make their vision come alive! It took 15 months to complete the project and we couldn’t possibly be more proud and excited.

Fairfield Public Library located in Fairfield, CT is comprised of a Main Library and a Branch known as Fairfield Woods. Their website averages over 2 million hits a year and their physical libraries serve an average of over 2,000 patrons a day. In a town with a population of 59,000 it’s clearly a hot spot.

Analysis conducted by IWD alongside FPL staff showed some key elements of the previous FPL website were under accessed by the public; that data gave us a great starting point. Because the FPL staff work with the public every day, they came into planning sessions with impressive insight regarding what the new site needed to best serve the public.Of course the design needed to be visually attractive but at the core of everything was navigation, navigation, navigation! This meant organizing content in a manner that was intuitive, making it easy to access for all ages. Because the library offers such a wide range of services and programs, there was a lot of information to incorporate into the architecture.

Some of the major design elements incorporated into the new website:

  • Automatic updated feeds for new library materials and programs on the home page
  • Hours and contact information highly visible and easy to locate
  • Easy to find list of services and digital resources such as databases
  • Events calendars are automatically updated on the homepages (Main, Branch, Teens & Childrens)
  • Vibrant background imagery on the Children’s and Teen pages of the site

It was a great feeling for us to work with a library we love in our own backyard! If you look up team effort, this project really fits the bill. That patrons are telling us about their positive experiences accessing information about their library and its wonderful services on the new website makes it especially fulfilling.

You don’t need to live in Fairfield to explore the new website, so we invite you to check it out. Get it? “Check it out”…that’s a library expression *wink wink.* www.fairfieldpubliclibrary.org

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