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Need to Know Real Estate Trends for 2014

 “Need to Know Real Estate Trends for 2014″ Keywords: real estate, realtors, buy property, property search As 2013 starts to wind to a close, real estate experts look to the coming year

Enter to Win a Free Twitter Branding Package from Infinite Web Designs!

What You Will Win

twitter-3-custom

We are giving away a complete Twitter branding package for your business! Using your existing brand/style, we will create the following elements for the lucky winner!

  1. Twitter icon
  2. Twitter background image
  3. Twitter header image

How to Enter

  1. Fill out the entry form below
  2. Follow @teamwebdesign on Twitter
  3. Send us a tweet — it can contain anything you want, but has to include the #iwd13t hashtag in the message to count as an entry!

Entry Form






* First Name
* Email
  * = Required Field
 

Rules and Guidelines

  1. Only 1 entry per Twitter account throughout the duration of the contest.
  2. You must include @teamwebdesign in the reply as well as the #iwd13t hashtag.
  3. Anyone found using multiple accounts to enter the contest will be ineligible.
  4. Contestant will be responsible for providing existing logo, color scheme, images and/or other branding materials, for design purposes.
  5. Contest ends on October, 22nd, 2013 at 12:00am EST.
  6. Infinite Web Designs will choose the winner at random and send them an email and a tweet with the notification.

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Print media is still alive!

Every business, big or small knows the importance of advertising. Without it, it’s impossible to get your company to stand out! Although digital marketing has taken a lead on advertising strategies these days, print media is still a necessity. Banners, posters, brochures, trade show displays, signage, etc. are still being used to get your message out to your target audience. One thing to be sure of when you’re advertising is to stay consistent with your branding; use the same logo, colors, fonts, etc.

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Recently, a client asked us to design some banners and printed material for an expo he is participating in. After designing the banners we mocked up what the trade show booth will look like.  These pictures are the mockup and actual setup.  You will notice the consistency of his brand was carried throughout his entire display, including his brochures and business cards. Check out his website..it even matches that!  www.ingelsfamilyhealth.com.  Don’t settle for less design, let Infinite Web Designs!

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5 Blogger Pitfalls to Avoid

With more than 150 million blogs floating around cyberspace, Income Diary reports, it’s no secret people are using them to reap big personal and professional benefits. Blogging can help you get a better job, start or grow a business, and establish yourself as an expert in your field. However, not all blogs are created equal. Many bloggers fail to understand how their approach sabotages their potential for success. Read on to learn the top five mistakes bloggers make and how to avoid them.

Sloppy Form

The web is 2D, which means how your blog looks has a big impact on how readers respond to it. If you want a good-looking site, you’ll need to take three things into consideration:

1) Use of quality images. People like pictures — unique pictures. You can’t expect to excite readers with stale clip art, so get yourself a digital camera and some photo skills. A quick search on YouTube will yield helpful photo tutorials. Just remember to be thoughtful about photo inclusion. Be sure to cater your images to your content. For instance, instructional and photography blogs warrant more photos than political blogs, as Wikihow reports.

2) Appealing web design. Don’t let your site look like an Internet junk drawer. Good website organization helps readers feel oriented and confident while they navigate your content. We can offer invaluable tips on layout, typography, color, and resources such as well as help you figure out web hosting options.

3) Editing matters. Sloppy grammar makes you look like you don’t care enough to write well. Take time to edit your posts before you publish them, or ask a grammar-savvy friend to review your work for you.

Forgetting to Engage Your Audience

Your life or business objectives might be exciting to you, but readers like blogs that engage them. Make sure your blog posts are directly relevant to your readers and that they offer unique, actionable insight to problems they might encounter. Don’t forget to listen to reader feedback and requests, which are a great source of idea building, and don’t forget to respond. Responding to readers is an important way to let them know you care about their experience.

Writing With an Uptight or Fake Voice

Ask yourself this… When you call customer service for a specific issue, do you prefer getting an automated response, or a real person on the line? The same preferences apply to blogs. Readers are drawn to blogs with authentic, helpful voices. This doesn’t mean you should abandon grammatical writing style, but it does mean you should write in a way that reflects your persona. So relax, and let your personality shine through.

Forgetting to Care About Web Traffic

People can’t read your blog if they don’t know about it. It’s important to draw traffic to your page, especially if you’re hoping to drum up new business, or gain advertisers. Do your SEO and social media homework, and network with bloggers and readers in your field — anything to get people to your blog.

Being Impatient

Blogging success rarely happens overnight, so be patient. If you have a well-written, helpful and unique blog, and you’re working to draw traffic to it, it will eventually get noticed. When it does, it’s important that readers find frequently posted, up-to-date content, so keep at it. For a while, it might feel like you’re writing to no one — but if you’re avoiding these common mistakes, eventually your blog will succeed.

Did we miss any? Please comment below with some of your pitfalls.


About the Author: Evan Hemmings
Evan is an entertainment blogger who prefers theater over movies, vinyl over MP3 and books over TV.

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Is Blogging Right For Me?

Blog may sound like a funny word, but these posts which appear on websites can really help build your business. Blogs help bring in potential clients, educate your current clients, and improve the overall odds of your website being easily found by someone searching for what you have to offer. Many companies use their blogs as a platform to talk about industry news, new products, and other business updates. Here at IWD, we use our blog to educate our visitors about web design, graphic design, social media, marketing, search engine optimization, and in this case, blogs! Unlike some social media platforms, blogs can be longer articles instead of space restricted shout-outs. Blogs also add a strong SEO element (what is SEO?). Search engines favor websites that have blogs because they show the site is active and up-to-date with fresh content being added. Want proof? Check out http://marketing.grader.com/.

Keep in mind blogs are not for everyone. Before jumping in, examine your company to ensure you can commit the resources necessary to maintain a successful blog. We recommend blogging once a week. If you offer a professional service you may want a blog where you position yourself as an industry Guru educating your visitors. If you have a trade service you may want to post an update about a recent job you completed. For retailers, a blog can be a great place to take a more in-depth look of each of your products or launch a new one.

If you are considering starting a blog, a good exercise is to create a list of blog topics. If you can easily come up with about 10 different blog ideas, you probably have enough content to to launch a successful blog.

If it’s time for you to start blogging, IWD can help. From making sure your website has a space for blog posts, to fine-tuning your topics, our consultants can get you off to a smooth start. And don’t forget to monitor your blog and all social media for reader comments. We can help you with that, too. Give us a call or send an email.

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Fairfield Public Library Website Redesign – A Fresh Approach For A Valued Community Resource

June 5th was a HUGE day for us at IWD as we launched our first large-scale municipal project. The Board of Library Trustees of the Fairfield Public Library generously funded a new website for their library system and we had the privilege of helping make their vision come alive! It took 15 months to complete the project and we couldn’t possibly be more proud and excited.

Fairfield Public Library located in Fairfield, CT is comprised of a Main Library and a Branch known as Fairfield Woods. Their website averages over 2 million hits a year and their physical libraries serve an average of over 2,000 patrons a day. In a town with a population of 59,000 it’s clearly a hot spot.

Analysis conducted by IWD alongside FPL staff showed some key elements of the previous FPL website were under accessed by the public; that data gave us a great starting point. Because the FPL staff work with the public every day, they came into planning sessions with impressive insight regarding what the new site needed to best serve the public.Of course the design needed to be visually attractive but at the core of everything was navigation, navigation, navigation! This meant organizing content in a manner that was intuitive, making it easy to access for all ages. Because the library offers such a wide range of services and programs, there was a lot of information to incorporate into the architecture.

Some of the major design elements incorporated into the new website:

  • Automatic updated feeds for new library materials and programs on the home page
  • Hours and contact information highly visible and easy to locate
  • Easy to find list of services and digital resources such as databases
  • Events calendars are automatically updated on the homepages (Main, Branch, Teens & Childrens)
  • Vibrant background imagery on the Children’s and Teen pages of the site

It was a great feeling for us to work with a library we love in our own backyard! If you look up team effort, this project really fits the bill. That patrons are telling us about their positive experiences accessing information about their library and its wonderful services on the new website makes it especially fulfilling.

You don’t need to live in Fairfield to explore the new website, so we invite you to check it out. Get it? “Check it out”…that’s a library expression *wink wink.* www.fairfieldpubliclibrary.org

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Effect of Immigration Reform On Property Sales?

According to a recent article in Mortgage Professional America “The National Association of Hispanic Real Estate Professionals released a report today detailing that the reform, which could see the 10 million undocumented

Infographics: Visual, Memorable, Dynamic! POW!!!

When you have information to share about your company, you need to do it in a way that pops! Infographics aren’t new, but they have evolved into an increasingly popular way to hold a viewer’s attention and make a positive impact. Back in the day, you might use Powerpoint to create a presentation or create a ho-hum flow chart featuring circles and arrows. Today’s customers have a higher standard. With Infographics, you can harness a dynamic communication tool that translates well in Social Media and other visual formats. People don’t have a lot of time to spend slogging through articles and digging up statistics; infographics provide the information a potential client needs in one easy-to-read and memorable visual package.

Why are infographics such a powerful marketing tool?

  • Quick and convenient. Because infographics present information graphically, people can “read” them in seconds and get the same essential information a multi-page report would contain.
  • Interesting to view. Infographics are great for presenting numerical data that would be tedious to digest if not presented graphically. The visual nature of infographics makes that same information more interesting to look at and easier to retain.
  • Present content in a new way. You can recycle written content into infographic form, reaching new people in a new way without actually duplicating the content.
  • Effective. A well-designed infographic tells a story and makes points clearly supported by facts while conveying your corporate identity and personality.

Below is an infographic that we recently made for one of our clients.

Final Expense Insurance Infographic

Here are some interesting facts about infographics:

  • Publishers who use infographics grow in traffic an average of 12% more than those that don’t use visual tools.
  • In just over 2 years, infographic search volumes increased over 800% on Google.
  • 99% of all sensory information is filtered out by the brain almost immediately
  • Visuals are processed 60,000x faster in the brain than text.
  • 65% of the population are visual learners.

Is it time for you to jump into the visual marketing world of infographics?

Let IWD help you create a memorable visual message to spread the word about your business. Contact us today!  203.307.5107

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LinkedIn Q & A

Following our successful LinkedIn workshops we received some additional questions about LinkedIn accounts for both personal and company pages. Here are a few we’d like to share with you.

Q: Do I need a personal profile to have a company page?

A: Yes , along with anyone who will serve as an administrator on your company page.

Q: Do I need to create a company page?

A:  No, you are not required to create a company page, but there are a lot of benefits for doing so.  A company page allows you to advertise individual products or services, post job openings, and promote your company as a whole.  A company page may help generate word-of-mouth marketing as well as strengthen your branding and reputation.

Screen Shot 2013-05-09 at 1.20.27 PM

Q:  What’s the difference between connections and following?

A: On your personal profile you make “connections” (friends), but on your company page, people may only  “follow. ” It is very similar to how Facebook profiles and business pages are designed. Not everyone will be a follower and a connection. Many will be just one or the other depending on their relationship with you and your company.

Q:  May I give someone admin rights to my personal profile?

A:  No, but you may give other people admin rights on your company page.

Q:  If I give someone admin rights to my company page, does that mean they have admin rights on my personal profile?

A: No, they are completely separate. Only company pages may have more than one administrator.

Q: If I have a status update on my personal profile will it go on my company page?

A:  No, your personal profile and company pages are completely separate from each other. However, you may add your blog feed to both your profile and your company page. This means anytime you post a blog, it will automatically show up on both your profile and company page.

Q:  Does a company page help with SEO?

A: Yes! Creating a company page provides a valuable opportunity to get listed high up on search engine results and to advertise your business, create more link connections and establish your company’s keywords.

Q:  How do I determine the best way for me to use my LinkedIn account for my business?

A:  Every  business has a different strategy. When creating your LinkedIn strategy, be sure to focus on your target audience..

-If your business is built around one person who acts as the company brand,  focus on their personal profile , establishing relationships, and getting personal references.

-If you sell a product, focus your time on the product and services page of the company page. Get people to write product recommendations and bulk-up your content.

-If your target market does not include business professionals, perhaps LinkIn is not the best solution for you. Create a LinkedIn presence, but allocate   more time for other social media sites that are a better fit for your business.

 

Still have questions? Leave a comment below with your LinkedIn question, and our social media guru will be in touch.  Need help getting your LinkedIn account up and running? Give us a call or send an email.  IWD will have you networking in no time!

 

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IWD is celebrating their 12 years in business!

You are cordially invited to join us as we celebrate Infinite Web Designs 12th year in business!

Yes, April is our birthday and we plan to celebrate it the way a birthday should be celebrated – for the entire month!!!

To help mark our transition from tween to teen, we are breaking a cyber bottle of fine champagne over the bow of our newly redesigned website. The new design highlights our dynamic, results-driven style and accurately reflects the IWD brand. And we do indeed practice what we preach! We’re always talking about the importance of ensuring a website is designed with SEO (Search Engine Optimization) in mind, so when designing our new site we made sure we didn’t compromise our SERP (Search Engine Results Page) ranking. This alphabet soup of web design acronyms is what gets results for our clients so we spend a lot of time keeping up with search trends and analytics. It is just as exciting as it sounds! As you tour around our site you’ll experience the intuitive navigation and personality that have come to exemplify our work. We had a great time putting it together, and hope you enjoy our newly energized website.

Need a current site re-energized or a new site that needs to communicate your identity? We’d be happy to take time out from our Big Birthday Celebration to discuss how we can help. Give us a call today! 203.307.5701

 

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