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people of high integrity, proven achievements, established
expertise, & great initiative.


Making Extra payments towards your mortgage? A few need to know’s……

You probably already know that making extra mortgage payments is a simple way to reduce your principal and shorten the length of your mortgage. But, did you know that when and how

3 Important Real Estate Details You Need Know Before You Buy or Sell

Buying or selling a home can be an exciting, and sometimes stressful, time for home sellers and buyers. Understanding the mortgage application process, what is looked for when buyers research properties and

21 Steps to Create an Awesome LinkedIn Profile

LinkedIn Infinite Web Designs

Attending a conference, a networking event or a dinner party often leads to “that” question. “So what do you do?”

It used to be easy.

You trotted out words such as farmer, accountant or even lawyer if you were brave. One word was all it took. Today it can be a bit more complicated. Today we have careers, businesses and life work that didn’t exist a decade ago.

What are some of these?

  • App designer
  • Life coach
  • Zumba teacher
  • Offshore wind farm engineer
  • Chief content marketing officer

Often the person you are describing your career or business to has never heard of “that” job.

I remember one conversation, when I answered with the one word description “blogger”. The response was, “never met a blogger before”. Often the next part of the communication can get a little tricky when you have to describe what that means.

It can lead to using words that were only invented last week, causing raised eyebrows and quizzical looks. But conversation was always meant to be interesting!

The resume has changed forever

Resumes just like many things are migrating online. In the past you had a few sheets of paper that you mailed or faxed to potential employers to obtain that important interview. Today you are “Googled’ and your online resume is now a collection of “search engine results”. This means your activity online needs to be well managed and optimized. How many times has a person lost that important job due to a poorly considered weekend Facebook update or Tweet?

Employers like to see passion for a career so having a blog can be the difference between standing out or blending in.

The 21 steps to create an awesome LinkedIn profile

LinkedIn has redefined the online version of a resume and having a well organised LinkedIn profile is now essential. Melonie Dodaro is sometimes described as “Canada’s #1 LinkedIn Expert” and knows her stuff about LinkedIn.

Here are her 21 steps to making your LinkedIn profile awesome.

  1. Your name should only contain your name
  2. Your headline should be catchy and have keywords and phrases that you would want to turn up in Google search results
  3. Photo should be taken by a professional
  4. Social proof is important online, so make sure you have at least 500 connections. This leads to credibility and authority on the web.
  5. Add all relevant contact information
  6. Customize your website names to attract your target market
  7. Customize your profile URL
  8. Update your status daily that adds value to your network. This could mean your latest blog post, presentation or some content you found that is worth sharing.
  9. Use keywords and phrases that you and your business would like to be found for online
  10.  Write in the first person
  11. Speak directly to to your target market so they can self-identify
  12. Add a video or slideshow. Many people prefer to watch rather than read
  13. Tell people to click to play video as it is not that obvious
  14. Keyword load your skills and expertise section
  15. Use the “Projects” section to highlight free reports, downloads or to showcase the products and services you are promoting
  16. Again, keyword load your current and past work history
  17. Use keywords and phrases when filling out your “Experience” section
  18. Make sure you have at least 10 recommendations
  19. Add any volunteer experience you may have including causes you support
  20. Add any significant media awards, recognition and achievements to enhance credibility in the “Honors & Awards” section
  21. Join 50 groups

If you want to see how it should be done in a visual format check out the infographic below.


 Infographic source: Melonie Dodaro from TopDogSocialMedia 

What about you?

How is your LinkedIn profile? Could you do better?

What about your other profiles on Facebook, Google+ and Twitter are they up to date? What have you found to be most important when optimizing your online profiles?

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It’s the Where of Real Estate that Matters…

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Is your New Year’s Resolution to Find a home in 2014?

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Happy Holidays from the IWD Team!

and a Happy New Year!

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The Top 3 Weather-Related Criteria to Research When Buying Your First Home

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Enter to Win a Free Twitter Branding Package from Infinite Web Designs!

What You Will Win


We are giving away a complete Twitter branding package for your business! Using your existing brand/style, we will create the following elements for the lucky winner!

  1. Twitter icon
  2. Twitter background image
  3. Twitter header image

How to Enter

  1. Fill out the entry form below
  2. Follow @teamwebdesign on Twitter
  3. Send us a tweet — it can contain anything you want, but has to include the #iwd13t hashtag in the message to count as an entry!

Entry Form

* First Name
* Email
  * = Required Field

Rules and Guidelines

  1. Only 1 entry per Twitter account throughout the duration of the contest.
  2. You must include @teamwebdesign in the reply as well as the #iwd13t hashtag.
  3. Anyone found using multiple accounts to enter the contest will be ineligible.
  4. Contestant will be responsible for providing existing logo, color scheme, images and/or other branding materials, for design purposes.
  5. Contest ends on October, 22nd, 2013 at 12:00am EST.
  6. Infinite Web Designs will choose the winner at random and send them an email and a tweet with the notification.

The post Enter to Win a Free Twitter Branding Package from Infinite Web Designs! appeared first on Infinite Web Designs, LLC.

Print media is still alive!

Every business, big or small knows the importance of advertising. Without it, it’s impossible to get your company to stand out! Although digital marketing has taken a lead on advertising strategies these days, print media is still a necessity. Banners, posters, brochures, trade show displays, signage, etc. are still being used to get your message out to your target audience. One thing to be sure of when you’re advertising is to stay consistent with your branding; use the same logo, colors, fonts, etc.


Recently, a client asked us to design some banners and printed material for an expo he is participating in. After designing the banners we mocked up what the trade show booth will look like.  These pictures are the mockup and actual setup.  You will notice the consistency of his brand was carried throughout his entire display, including his brochures and business cards. Check out his even matches that!  Don’t settle for less design, let Infinite Web Designs!

The post Print media is still alive! appeared first on Infinite Web Designs, LLC.

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