In this digital age, having a website for your business is essential to your survival. Websites can increase your visibility and awareness of your brand. It can also help you gain access to potential customers looking up businesses through search engines. Good website design has some important elements to consider.

6 Key Things to Consider When Designing a Website

1. Branding

Branding is more than just your name and logo. It is your look, your voice, and the message your company sends the world. Designing a website is just another way to communicate your brand to people.

Your website should capture all of this while staying consistent with other branding you have on different platforms. You should aim to use a brand guideline to keep your visual styles, themes, and fonts consistent and pleasing to the eye.

2. Ease of Use

If a website isn’t user-friendly, you will lose many potential customers. No matter how good your social media is, how great your marketing campaign is, or how strong your brand is, leads will walk away in frustration over a confusing website.

This especially includes being mobile-friendly. Keeping your website simple with a clear structure and site map will help. You can also hire an expert such as Infinite Web Designs, LLC to make sure your site is the best it can be.

3. Aesthetics

Aesthetics are the visual elements of your website from colors to themes to typography. While the visual elements of a website should be consistent with your branding, they should also catch the eye and draw the viewer in.

For any images or graphics, choose only high-quality, high-resolution to show on your site. Pick colors that match and blend well together.

4. Speed

One issue new websites can run into is trying to do so much with aesthetics that you actually overwhelm your website. When this happens, it takes much longer for things to load. Studies show users abandon pages that take more than three to five seconds to load, so there’s always a balance between aesthetics and speed.

Of course, you can always buy more speed, but that’s a choice you should make in discussion with professionals who can help you get the look you really want and the performance you need.

5. Content

Website content is especially important in designing a website. Your content should be on brand, valuable to the consumer, and search engine optimized. Your content should also show you know your target audience and are trying to connect with them.

6. Budget

When designing a website, you should know your budget. How much are you willing to spend for a hosting service? A website theme? A web building expert? There are many different costs of designing a website that most people don’t think about. Know what kind of website you want and how much you are willing to spend to get it. Read more about the true cost of website design.

Designing a website should be a well-researched, thorough endeavor that can require patience, time, and a decent amount of skill. While many hosting services offer user-friendly building platforms, it severely limits the amount of customization you can do with your site. Contact us to learn how we can make a customized, eye-catching, mobile-responsive website for you.

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