When you have information to share about your company, you need to do it in a way that pops! Infographics aren’t new, but they have evolved into an increasingly popular way to hold a viewer’s attention and make a positive impact. Back in the day, you might use Powerpoint to create a presentation or create a ho-hum flow chart featuring circles and arrows. Today’s customers have a higher standard. With Infographics, you can harness a dynamic communication tool that translates well in Social Media and other visual formats. People don’t have a lot of time to spend slogging through articles and digging up statistics; infographics provide the information a potential client needs in one easy-to-read and memorable visual package.

Why are infographics such a powerful marketing tool?

• Quick and convenient. Because infographics present information graphically, people can “read” them in seconds and get the same essential information a multi-page report would contain.
• Interesting to view. Infographics are great for presenting numerical data that would be tedious to digest if not presented graphically. The visual nature of infographics makes that same information more interesting to look at and easier to retain.
• Present content in a new way. You can recycle written content into infographic form, reaching new people in a new way without actually duplicating the content.
• Effective. A well-designed infographic tells a story and makes points clearly supported by facts while conveying your corporate identity and personality.

Below is an infographic that we recently made for one of our clients.

Here are some interesting facts about infographics:

• Publishers who use infographics grow in traffic an average of 12% more than those that don’t use visual tools.
• In just over 2 years, infographic search volumes increased over 800% on Google.
• 99% of all sensory information is filtered out by the brain almost immediately
• Visuals are processed 60,000x faster in the brain than text.
• 65% of the population are visual learners.

Is it time for you to jump into the visual marketing world of infographics?

Let IWD help you create a memorable visual message to spread the word about your business. Contact us today!  203.307.5107

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