Enter to Win a Free Twitter Branding Package from Infinite Web Designs!

What You Will Win

We are giving away a complete Twitter branding package for your business! Using your existing brand/style, we will create the following elements for the lucky winner!

Twitter icon
Twitter background image
Twitter header image

How to Enter

Fill out the entry form below
Follow @teamwebdesign on Twitter
Send us a tweet — it can contain anything you want, but has to include the #iwd13t hashtag in the message to count as an entry!

Entry Form

Rules and Guidelines

Only 1 entry per Twitter account throughout the duration of the contest.
You must include @teamwebdesign in the reply as well as the #iwd13t hashtag.
Anyone found using multiple accounts to enter the contest will be ineligible.
Contestant will be responsible for providing existing logo, color scheme, images and/or other branding materials, for design purposes.
Contest ends on October, 22nd, 2013 at 12:00am EST.
Infinite Web Designs will choose the winner at random and send them an email and a tweet with the notification.

The post Enter to Win a Free Twitter Branding Package from Infinite Web Designs! appeared first on Infinite Web Designs, LLC.

Effect of Immigration Reform On Property Sales?

According to a recent article in Mortgage Professional America “The National Association of Hispanic Real Estate Professionals released a report today detailing that the reform, which could see the 10 million undocumented

Refinancing’s still high on newer U.S. mortgages

While the Housing Market May Be Solidifying, Refinancing is Still Higher on Newer Mortgages According to Reuters, Prime mortgage borrowers that have refinanced newer mortgages since the start of 2010 are continuing

How to Be Successful in Social Media Marketing

When operating any type of Facebook page or social-based advertising campaign in order to build your brand and to attract new customers, there are always going to be dozens of positive tweaks you can make in order to boost your business. On the other edge of that sword, however, equally sharp, there are a slew of bad moves you can make which could cripple your branding.

For every “do” you can find in social media advertising, there’s a “don’t” waiting right behind it. More often than not, this “don’t” will be an innocuous step taken, which, over time, will have an accumulative effect on your campaign. And sometimes you’ll find that a simple lack of attention to detail can cost you in the long run.

To ensure success in your social media campaigns, read over this list of social advertising dos and don’ts to ensure you’re on the right path.

The Top 7 Dos and Don’ts of Social Advertising

What you Should Do:

Do: Always be consistent with what your brand stands for. Stick with what represents you as a brand instead of simply following trends or attempting to appeal to more of an audience.
Do: Make sure you’re updating very frequently. When marketing on sites like Facebook, you can’t rely on people checking your Timeline for your material; you have to post it out there so that it lands in their News Feeds.
Do: Focus on high-quality content. If you’re going to post, that post needs to be something worthy of sharing or engaging with in another way. It’s important to emphasize quality here.
Do: Attempt to be more engaging with every passing day. Sharing, commenting, tagging, and other possible actions – this is what social media advertising is all about. If your audience isn’t engaging with you, you won’t be successful.
Do: Try out a variety of media in your material. Entertaining video clips and funny memes can stand out as more attractive to a social-media user than just a simple text-based post. However, you may have a brad that you don’t want to associate with “funny clips”, then that’s obviously not the way forward, but perhaps you can produce infographics, instructional videos or other brands of media
Do: Interact with people when they engage with you. Not only does this allow you to weed out the serious intent from the no intent, but it also boosts your brand’s image in the public eye.

What you Shouldn’t Do:

Don’t: Avoiding people is a big no-no. Engagement works both ways. If you’re expecting people to engage with your brand, your brand has to engage right back.
Don’t: Never, ever mislead people about your brand, about a product, about the business, etc. This type of thing will come back to bite you in a big way. And while you might think that some exaggeration here and there is harmless, it will compound and bring you down.
Don’t: Be careful when attempting to tell too much of a story. Your Timeline as a whole can speak volumes about your brand. You don’t have to write up a business history in a post. Give people a reason to engage to find out about you.
Don’t: You need to avoid being negative here. Even if you’re trolled and someone delivers a crushing blow of negativity, you can simply delete it if it’s that bad. Responding in kind puts you on that level – the level of unprofessionalism.
Don’t: Never share something that’s too personal. Your real name might be okay in some instances, especially if you have a personal FB account that you wish to tie in to show people a personal side. But there’s a thin line here you should be cognizant of.
Don’t: Stay out of politics, religion, sports rivalries, etc. Some brands have thought it funny to create memes, apps and other materials dealing with politics or sporting franchises. While it seems “cool” on the surface, an anti-Republican ad shuts out Republicans, while a pro-Arsenal ad shuts out everyone but Arsenal. Understand?
Don’t: Never ignore programs like Word. Proper spelling and grammar are your best friends. Just because it’s social-speak to confuse “you’re” and “your,” “there” and “they’re,” and to have horrific grammar, throwing commas, periods and the semicolon under the bus completely, your brand has to rise above that.

Search long enough and you can probably find over 70 dos and don’ts pertaining to social media. It’s an encompassing subject with a lot that can go right or wrong within it. The article above focused on the top 7 dos and don’ts out there, but, please, keep studying social media advertising to learn more about what you should and shouldn’t be doing.

Post written by : Craig Robinson. He’s an editor for a facebook ad management tool – Qwaya. He writes about different topics for social media and loves to engage in some social media communities, forums and most of all he’s a social media fanatic.

The post How to Be Successful in Social Media Marketing appeared first on Infinite Web Designs, LLC.

Case Studies – a great tool for sharing success!

On occasion we’ll be posting case studies of projects we’re excited to share. Case studies are a great way to illustrate measurable results from our marketing efforts. The studies we post are selected to reflect the wide-range of services we offer for web design, online marketing, and print materials. After you’ve seen what we’ve done for our clients, find out how we can help your business!

View Case Study [PDF]

Here’s one more thing for you to think about. We’re very happy with the dynamic format we developed for our case studies. Do your visual presentations need some pizzaz so you can really strut your stuff? Our visual specialists can help you create a presentation people will remember.

The post Case Studies – a great tool for sharing success! appeared first on Infinite Web Designs, LLC.

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