Read more at: http://www.jeffbullas.com/2014/01/21/h21-steps-to-create-an-awesome-linkedin-profile/

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Every business, big or small knows the importance of advertising. Without it, it’s impossible to get your company to stand out! Although digital marketing has taken a lead on advertising strategies these days, print media is still a necessity. Banners, posters, brochures, trade show displays, signage, etc. are still being used to get your message out to your target audience. One thing to be sure of when you’re advertising is to stay consistent with your branding; use the same logo, colors, fonts, etc.

Recently, a client asked us to design some banners and printed material for an expo he is participating in. After designing the banners we mocked up what the trade show booth will look like.  These pictures are the mockup and actual setup.  You will notice the consistency of his brand was carried throughout his entire display, including his brochures and business cards. Check out his website..it even matches that!  www.ingelsfamilyhealth.com.  Don’t settle for less design, let Infinite Web Designs!

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With more than 150 million blogs floating around cyberspace, Income Diary reports, it’s no secret people are using them to reap big personal and professional benefits. Blogging can help you get a better job, start or grow a business, and establish yourself as an expert in your field. However, not all blogs are created equal. Many bloggers fail to understand how their approach sabotages their potential for success. Read on to learn the top five mistakes bloggers make and how to avoid them.

Sloppy Form

The web is 2D, which means how your blog looks has a big impact on how readers respond to it. If you want a good-looking site, you’ll need to take three things into consideration:

1) Use of quality images. People like pictures — unique pictures. You can’t expect to excite readers with stale clip art, so get yourself a digital camera and some photo skills. A quick search on YouTube will yield helpful photo tutorials. Just remember to be thoughtful about photo inclusion. Be sure to cater your images to your content. For instance, instructional and photography blogs warrant more photos than political blogs, as Wikihow reports.

2) Appealing web design. Don’t let your site look like an Internet junk drawer. Good website organization helps readers feel oriented and confident while they navigate your content. We can offer invaluable tips on layout, typography, color, and resources such as well as help you figure out web hosting options.

3) Editing matters. Sloppy grammar makes you look like you don’t care enough to write well. Take time to edit your posts before you publish them, or ask a grammar-savvy friend to review your work for you.

Forgetting to Engage Your Audience

Your life or business objectives might be exciting to you, but readers like blogs that engage them. Make sure your blog posts are directly relevant to your readers and that they offer unique, actionable insight to problems they might encounter. Don’t forget to listen to reader feedback and requests, which are a great source of idea building, and don’t forget to respond. Responding to readers is an important way to let them know you care about their experience.

Writing With an Uptight or Fake Voice

Ask yourself this… When you call customer service for a specific issue, do you prefer getting an automated response, or a real person on the line? The same preferences apply to blogs. Readers are drawn to blogs with authentic, helpful voices. This doesn’t mean you should abandon grammatical writing style, but it does mean you should write in a way that reflects your persona. So relax, and let your personality shine through.

Forgetting to Care About Web Traffic

People can’t read your blog if they don’t know about it. It’s important to draw traffic to your page, especially if you’re hoping to drum up new business, or gain advertisers. Do your SEO and social media homework, and network with bloggers and readers in your field — anything to get people to your blog.

Being Impatient

Blogging success rarely happens overnight, so be patient. If you have a well-written, helpful and unique blog, and you’re working to draw traffic to it, it will eventually get noticed. When it does, it’s important that readers find frequently posted, up-to-date content, so keep at it. For a while, it might feel like you’re writing to no one — but if you’re avoiding these common mistakes, eventually your blog will succeed.

Did we miss any? Please comment below with some of your pitfalls.

About the Author: Evan Hemmings
Evan is an entertainment blogger who prefers theater over movies, vinyl over MP3 and books over TV.

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Blog may sound like a funny word, but these posts which appear on websites can really help build your business. Blogs help bring in potential clients, educate your current clients, and improve the overall odds of your website being easily found by someone searching for what you have to offer. Many companies use their blogs as a platform to talk about industry news, new products, and other business updates. Here at IWD, we use our blog to educate our visitors about web design, graphic design, social media, marketing, search engine optimization, and in this case, blogs! Unlike some social media platforms, blogs can be longer articles instead of space restricted shout-outs. Blogs also add a strong SEO element (what is SEO?). Search engines favor websites that have blogs because they show the site is active and up-to-date with fresh content being added. Want proof? Check out http://marketing.grader.com/.

Keep in mind blogs are not for everyone. Before jumping in, examine your company to ensure you can commit the resources necessary to maintain a successful blog. We recommend blogging once a week. If you offer a professional service you may want a blog where you position yourself as an industry Guru educating your visitors. If you have a trade service you may want to post an update about a recent job you completed. For retailers, a blog can be a great place to take a more in-depth look of each of your products or launch a new one.

If you are considering starting a blog, a good exercise is to create a list of blog topics. If you can easily come up with about 10 different blog ideas, you probably have enough content to to launch a successful blog.

If it’s time for you to start blogging, IWD can help. From making sure your website has a space for blog posts, to fine-tuning your topics, our consultants can get you off to a smooth start. And don’t forget to monitor your blog and all social media for reader comments. We can help you with that, too. Give us a call or send an email.

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June 5th was a HUGE day for us at IWD as we launched our first large-scale municipal project. The Board of Library Trustees of the Fairfield Public Library generously funded a new website for their library system and we had the privilege of helping make their vision come alive! It took 15 months to complete the project and we couldn’t possibly be more proud and excited.

Fairfield Public Library located in Fairfield, CT is comprised of a Main Library and a Branch known as Fairfield Woods. Their website averages over 2 million hits a year and their physical libraries serve an average of over 2,000 patrons a day. In a town with a population of 59,000 it’s clearly a hot spot.

Analysis conducted by IWD alongside FPL staff showed some key elements of the previous FPL website were under accessed by the public; that data gave us a great starting point. Because the FPL staff work with the public every day, they came into planning sessions with impressive insight regarding what the new site needed to best serve the public.Of course the design needed to be visually attractive but at the core of everything was navigation, navigation, navigation! This meant organizing content in a manner that was intuitive, making it easy to access for all ages. Because the library offers such a wide range of services and programs, there was a lot of information to incorporate into the architecture.

Some of the major design elements incorporated into the new website:

• Automatic updated feeds for new library materials and programs on the home page
• Hours and contact information highly visible and easy to locate
• Easy to find list of services and digital resources such as databases
• Events calendars are automatically updated on the homepages (Main, Branch, Teens & Childrens)
• Vibrant background imagery on the Children’s and Teen pages of the site

It was a great feeling for us to work with a library we love in our own backyard! If you look up team effort, this project really fits the bill. That patrons are telling us about their positive experiences accessing information about their library and its wonderful services on the new website makes it especially fulfilling.

You don’t need to live in Fairfield to explore the new website, so we invite you to check it out. Get it? “Check it out”…that’s a library expression *wink wink.* www.fairfieldpubliclibrary.org

The post Fairfield Public Library Website Redesign – A Fresh Approach For A Valued Community Resource appeared first on Infinite Web Designs, LLC.

When you have information to share about your company, you need to do it in a way that pops! Infographics aren’t new, but they have evolved into an increasingly popular way to hold a viewer’s attention and make a positive impact. Back in the day, you might use Powerpoint to create a presentation or create a ho-hum flow chart featuring circles and arrows. Today’s customers have a higher standard. With Infographics, you can harness a dynamic communication tool that translates well in Social Media and other visual formats. People don’t have a lot of time to spend slogging through articles and digging up statistics; infographics provide the information a potential client needs in one easy-to-read and memorable visual package.

Why are infographics such a powerful marketing tool?

• Quick and convenient. Because infographics present information graphically, people can “read” them in seconds and get the same essential information a multi-page report would contain.
• Interesting to view. Infographics are great for presenting numerical data that would be tedious to digest if not presented graphically. The visual nature of infographics makes that same information more interesting to look at and easier to retain.
• Present content in a new way. You can recycle written content into infographic form, reaching new people in a new way without actually duplicating the content.
• Effective. A well-designed infographic tells a story and makes points clearly supported by facts while conveying your corporate identity and personality.

Below is an infographic that we recently made for one of our clients.

Here are some interesting facts about infographics:

• Publishers who use infographics grow in traffic an average of 12% more than those that don’t use visual tools.
• In just over 2 years, infographic search volumes increased over 800% on Google.
• 99% of all sensory information is filtered out by the brain almost immediately
• Visuals are processed 60,000x faster in the brain than text.
• 65% of the population are visual learners.

Is it time for you to jump into the visual marketing world of infographics?

Let IWD help you create a memorable visual message to spread the word about your business. Contact us today!  203.307.5107

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Following our successful LinkedIn workshops we received some additional questions about LinkedIn accounts for both personal and company pages. Here are a few we’d like to share with you.

Q: Do I need a personal profile to have a company page?

A: Yes , along with anyone who will serve as an administrator on your company page.

Q: Do I need to create a company page?

A:  No, you are not required to create a company page, but there are a lot of benefits for doing so.  A company page allows you to advertise individual products or services, post job openings, and promote your company as a whole.  A company page may help generate word-of-mouth marketing as well as strengthen your branding and reputation.

Q:  What’s the difference between connections and following?

A: On your personal profile you make “connections” (friends), but on your company page, people may only  “follow. ” It is very similar to how Facebook profiles and business pages are designed. Not everyone will be a follower and a connection. Many will be just one or the other depending on their relationship with you and your company.

Q:  May I give someone admin rights to my personal profile?

A:  No, but you may give other people admin rights on your company page.

Q:  If I give someone admin rights to my company page, does that mean they have admin rights on my personal profile?

A: No, they are completely separate. Only company pages may have more than one administrator.

Q: If I have a status update on my personal profile will it go on my company page?

A:  No, your personal profile and company pages are completely separate from each other. However, you may add your blog feed to both your profile and your company page. This means anytime you post a blog, it will automatically show up on both your profile and company page.

Q:  Does a company page help with SEO?

A: Yes! Creating a company page provides a valuable opportunity to get listed high up on search engine results and to advertise your business, create more link connections and establish your company’s keywords.

Q:  How do I determine the best way for me to use my LinkedIn account for my business?

A:  Every  business has a different strategy. When creating your LinkedIn strategy, be sure to focus on your target audience..

-If your business is built around one person who acts as the company brand,  focus on their personal profile , establishing relationships, and getting personal references.

-If you sell a product, focus your time on the product and services page of the company page. Get people to write product recommendations and bulk-up your content.

-If your target market does not include business professionals, perhaps LinkIn is not the best solution for you. Create a LinkedIn presence, but allocate   more time for other social media sites that are a better fit for your business.

Still have questions? Leave a comment below with your LinkedIn question, and our social media guru will be in touch.  Need help getting your LinkedIn account up and running? Give us a call or send an email.  IWD will have you networking in no time!

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You are cordially invited to join us as we celebrate Infinite Web Designs 12th year in business!

Yes, April is our birthday and we plan to celebrate it the way a birthday should be celebrated – for the entire month!!!

To help mark our transition from tween to teen, we are breaking a cyber bottle of fine champagne over the bow of our newly redesigned website. The new design highlights our dynamic, results-driven style and accurately reflects the IWD brand. And we do indeed practice what we preach! We’re always talking about the importance of ensuring a website is designed with SEO (Search Engine Optimization) in mind, so when designing our new site we made sure we didn’t compromise our SERP (Search Engine Results Page) ranking. This alphabet soup of web design acronyms is what gets results for our clients so we spend a lot of time keeping up with search trends and analytics. It is just as exciting as it sounds! As you tour around our site you’ll experience the intuitive navigation and personality that have come to exemplify our work. We had a great time putting it together, and hope you enjoy our newly energized website.

Need a current site re-energized or a new site that needs to communicate your identity? We’d be happy to take time out from our Big Birthday Celebration to discuss how we can help. Give us a call today! 203.307.5701

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“Change is inevitable. Change is constant.” ~ Benjamin Disraeli

Understanding how Facebook operates is becoming increasingly important as their engineers constantly tweak their search and ranking algorithm which determine if the strength of a Facebook “friend” relationship make it worth displaying your post on a news feed. That’s right, Facebook searches wall content and makes determinations as to what will be displayed on a news feed. This Facebook algorithm is called EdgeRank and has a direct impact on what your followers may see. Typically, when you hear about a search engine being changed, the result is improved functionality and findability. However, where EdgeRank is concerned many Facebook users report this new ranking method has actually driven down the views their content is receiving.

Why you may ask, would Facebook reduce views? There is some speculation that companies have gotten so effective at creating no-cost search engine optimized (SEO) organic Facebook campaigns they needed a mechanism to push these companies towards paid advertising plans. Whatever the reason, there’s no need to be discouraged. Despite recent changes, Facebook remains a valuable marketing outlet for your company. Below is one way to increase the odds your Facebook content will be seen by your target audience.

EdgeRank utilizes something they call Affinity to look at the strength of relationships on Facebook. Strength of relationship translates into “hmm, does the follower really want to see this or are they just superficially interested so we will keep the post off their wall. The way to work with Affinity is to make communication on Facebook as mutual as possible, with as much detail as possible. Here’s an example: your company Acme Superjuice has a Facebook business page. One of your Facebook friends is Joe’s Blenders. When Joe’s Blenders posts something about an exciting new product they are rolling out, don’t just hit the ‘Like” button. By all means hit Like, but the best way to get Affinity to assign weight to the relationship you have with Joe’s Blenders is for you to post a comment on their wall. When Joe’s Blender’s posts a comment to your wall in response, Affinity will see that as a high quality contact and make it more likely your wall posts will appear on a news feed. Comments between page owners create high-value bridges which translate into views, so get a dialogue going. Make posts as interactive as possible and invite others to join in comment streams. As part of your business networking plan be sure to communicate with other business owners and customers that posting comments adds value, and when they post to your wall you’ll be sure to write back creating that important bridge. Both sides benefit. As with all social media, when someone posts to your wall or account, whether good or bad, be sure to reply.

While it may seem tricky, Facebook remains an important tool for brand building and there is room for plenty of creativity. We recently assisted a client in creating a contest on Facebook that surpassed expectations! Stay tuned for more on that…

Looking for more Facebooks tips?: keep content up-to-date, add photos and videos of interest, and contact IWD for more information on growing your brand through social media. The online world is constantly evolving and IWD will help you stay current. You’ll “Like” (and hopefully comment on) what we can do for your company!.

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Is curiosity getting the better of you? Are you wondering if you should click that pesky little “please update now” link in the dashboard of your WordPress website? Well, there’s good news and bad news. The good news is, yes, you should be paying attention to keeping your website up to date.  Why?

• Security – Outdated software and components mean higher risk of viruses and exposure to hackers. Every time WordPress releases an update it means the previous version has vulnerabilities that have been resolved. Just as you update your anti-virus software quarterly or annually, you need to use the same vigilance with your website.
• Site Improvements – Code is getting leaner and faster. A software update can speed your site load times. Keep in mind that Google and other major search engines factor load time into their ranking results. A slow load time may mean a competitor’s site that loads faster gets ranked higher.
• New and improved functionality – The public has grown pretty sophisticated about what they want and expect from a website. Using out of date technology may reflect poorly on your business. For example, is your website compatible with mobile devices such as smart phones and tablets? If your website is providing ecommerce, are you offering a full-range of options to enhance your customer experience?

Here comes the bad news…

As with any software or plug-in update there are risks to take into consideration when updating your WordPress site. What are the risks?

• Breaking your site – By updating a component and not checking for compatibility with your website you may break the layout/design of the site and impact the functionality.
• Inaccessible – An update may cause the site to go down and make it inaccessible to browsers or display an error page. Another accessibility issues when updating a site may occur when there are excess files that need to be removed. If not removed, the site may not load, leaving you scratching your head and calling in an expert.
• Lack of experience – There are precautionary measures to take when doing a site update. Infinite Web Designs is experienced in these site maintenance precautions which ensures a smooth updating process. That will save you time and aggravation!

Interested in having us help you?

We are offering a special new year package, contact us today!  203.307.5107 or email us at info@infinitewebdesigns.com

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